Jocelyn Charles Bjorn Lovell (19 July 1950 – 3 June 2016) was a Canadian and World cycling champion. He won dozens of Canadian national titles for track and road cycling in the 1970s and early 1980s, as well as gold medals at the Commonwealth Games and Pan American Games. He competed at three Olympic Games. His victories, at international competitions, renewed global interest in Canadian cycling.

In 1973 he was suspended from Team Canada during “the cookie incident.” His suspension caused him to miss the 1974 Commonwealth Games in New Zealand. He moved to Europe, for about six months, becoming the first Canadian to regularly compete for a European trade team. He returned to Canada in July 1974 where he won five gold medals at the Canadian men's national cycling championships in track and long-distance cycling.

At the 1978 Commonwealth Games in Edmonton, he won three gold medals in Games record times. Later that year he won a silver medal at the world championships. He continued to race as an amateur into the early 1980s.

While out on training ride in August 1983, he was hit by a dump truck that turned him into a quadriplegic. By 1985, he was sufficiently well enough that he focused his energies on activism for a cure for spinal injuries through his foundation. He was inducted into Canada's Sports Hall of Fame in 1985 and the Canadian Cycling Hall of Fame in 2015.